Don’t just talk about a goal; plan realistic and achievable goals so you can commit to reaching them


On, #AccountabilityMonday in my private Facebook group, I and another SASSy lady shared our daily/weekly task.  She plans to work on her business plan.  My advice to her was to consider working on her marketing plan first.

Why?  Because when you plan and #Implement your marketing process, you will get your true numbers and from there, you can add those TRUE numbers to your business plan.

“Don’t just talk about a goal; plan realistic and achievable goals so you can commit to reaching them.” 

~Danette Moss, Business Strategist and Support Catalyst

While researching articles to share with my Facebook group ~ Womenpreneur Online –Get Your SASS on™ – (S)trategic + (A)ction + (S)ignature + (S)ystems = SASS in your business, I stumbled upon this article titled “Implementation Phase of the Strategic Marketing Process” on that I believe is very helpful.

In the article, contributor Kristie Lorette wrote:

The strategic marketing process consists of three phases: Planning, implementation, and control.  When created effectively, this process ensures the success of an organization’s marketing strategy.  When you focus on the implementation phase of the process, which is the putting of the marketing strategies and plans into action, there are ways to help make this step as successful as possible.

Check it out:

Discover Your Brilliance: Are You Working on Your Weaknesses or Strengths?


In sports the big winners all have one thing in common.  They spend most of their time focusing on their strengths, the things they are naturally good at.  Very little time is wasted on unproductive activities and they practice several hours a day honing their skills.

In my high school years, my twin sister and I represented our school’s track team running the 220, 440,  one-mile and two-mile.  I’m sure you can just about guess the races I enjoyed most.  You guessed it, the 220 and 440.  Now I’ll be the first to admit, I was pretty good running the mid-distance races but, I was not the best.  In practice, our training became more focused on our strength; distance running and very little time on our weakness, mid-distance.

If you spend too much time working on your weaknesses, all you end up with is a lot of strong weaknesses!”
– Dan Sullivan, Business Coach

Coach Elkins, taught us that working on our weaknesses didn’t give us a competitive edge or position us to be the best in our race, doing that would mean we would be average runners, and he didn’t have an average team.  He didn’t believe in time-wasters, he focused solely on our God-given talents as distance runners which ultimately resulted in coming in 1st and 2nd place in the mile and two-mile at just about every track meet locally and regionally.

Fast forward to today.  I’m a wife, mother of 5 children, grandmother of 4 and a #womenpreneur for over 15 years.  Talk about a busy schedule. I had been running my business on a wing and a prayer, constantly asking God, when, God when?  When will the breakthrough come?

After reading tons of books, attending webinar after webinar, trying this trend and that trend, I made a conscious decision to find my brilliance.  Remembering what I had learned from my high school track coach, I decided the only way to do that was to FOCUS on my strength.  Coincidentally enough, I had been reading the book ~ The Power of FOCUS – How to hit your business, personal and financial targets with confidence and certainty by Jack Canfield, Mark Victor Hansen and Les Hewitt that confirmed my decision.  In the book, they shared “4” questions you should ask yourself to clearly define your area of brilliance and I thought I’d share them with you.

“4” Questions Every Womenpreneur Should Ask Herself to Discover Her Brilliance

  1. What do you do effortlessly–without a lot of study or preparation?
  2. What do you do that other people find difficult?
  3. What opportunities exist in today’s marketplace for your area of brilliance?
  4. What could you create using your unique talents?


Natural brilliance combined with the daily discipline to consistently hone your skills is what separates you from everyone else.
– Danette Moss

Are you aligning your strengths and passions with what you are working on daily?


A big part of your life is discovering what your God-given talents are, then implementing and applying them to the best of your ability.  You know I’m all about strategic systems, and I honestly think that creating systems in your business can free up time for you to build those relationships around you, but also that your business relationships can be a system, one of support and accountability when established correctly. It’s one of the reasons I’m so pleased to announce Get Your SASS On LIVE!

This 3-day event takes place in May of 2018, but for the next 15 days only there’s a special on the ticket price. Tickets to Get Your SASS On LIVE are $397 – but starting today until December 25th, Christmas day you can save 50% off with Early Bird pricing at $198.50.

Here’s my link to your ticket. []

As wifepreneurs, divorced mompreneurs and single mompreneurs, we will all face a defining moment that can transform our lives in positive or negative ways,  but our choices and responses toward every situation will ultimately determine whether you end up living with abundance or living in poverty.


Are you a decisive womenpreneur? Does the word Accountability make you cringe?


“Only when you assume full accountability for your thoughts, feelings, actions, and results can you direct your own destiny; otherwise, someone or something else will.”
-Roger Connors and Tom Smith, Partners in Leadership


In my private Facebook Group Get Your SASS On™, every Monday I encourage the ladies to be accountable for the actionable steps they plan to take in their business.  Notice I said plan!

Each member is encouraged to share their business goal(s) for the week so that every member of the group can see what they plan to complete for the week.  Not only does this give them instant accountability partners, it creates an environment that motivates them to ask themselves the question, “What else can I do? over and over until the results are achieved.

Decisive #womenpreneur operate on the premise that they must focus on achieving results.  In order to make that happen, you must clearly define your results.   Whether it’s a sales figure (I will make $2,000 from membership sales this week) or a specified delivery period for your product (I will launch my new planner on a specified date).  After clearly defining your goal, the next step is to align your daily activities with your targeted results.

Webster’s defines “accountable” as “Subject to giving an account, report, explains or justify; being answerable, responsible.”   The words “Subject to” stands out to me because, for some, it makes them feel as though they have little choice in the matter.  I’ve even had people to tell me they’d rather not post their weekly goals because it makes them feel like a failure if they don’t accomplish the goal(s) or meet the deadlines they said they were going to achieve.  Fortunately, that’s far from the truth.

After researching more, I stumbled across another definition of accountability published by American Management Association –], that I feel speaks to the decisive womenpreneur.

Accountability: “A personal choice to rise above one’s circumstances and demonstrate the ownership necessary for achieving desired results—to See It, Own It, Solve It, and Do It.” That means you are personally committed to not quit, even when you are faced with difficult circumstances.  You keep pushing forward expecting to achieve the desired results.


What does the word accountability mean to you?

Share it with us in the comments section below, or if you’d like, join me and other SASSy womenpreneur over in my private Facebook Group – Get Your SASS On™ and share your comments under the post thread.

If you’re wondering what the heck does SASS mean.  SASS stands for,
Strategic + Action + Signature + Systems = SASS

It is my belief that in order for you to find and have continued success in your personal life as well as your business, you need to have SASS to do it.

If you need help getting your SASS On, schedule your business breakthrough session with Danette today!


Click: to grab your spot.


SASSy Recap

  1. Define clear results within your business
  2. Focus to achieve the results
  3. Take a proactive posture instead of a reactive posture
  4. Plan to take actionable steps in your business

Ask yourself the question, “What else can I do? until the result is achieved

Money Matters: Systematize Your Cashflow


Tell me if this sounds familiar: 

Everything seems to be going well in your business. You’re working some long hours, sure, but you’re also pulling in some clients. You’ve finally settled on an hourly rate that you’re comfortable with and people are paying it. But your cash flow is just horrible. You’re spending so much time promoting your business and fulfilling your client obligations and making sure dinner is prepared and the kids’ homework gets done that taking care of your money just falls by the wayside.  

And it’s frustrating because you’ve worked so hard to have clients and bring in that money and you know in the back of your mind that it’s a big deal: you have to grab hold of your money system and reel it in. But with everything else you’ve got going on, you simply can’t seem to find the time.  

So invoices don’t get sent out when they should be. Your taxes either don’t get done or you manage to get them done at the last minute. You’ve got past due balances that you either don’t see or ignore, and you’ve got recurring payments going out of your accounts every month for things you don’t even know if you’re still using or what they even are.  

Unfortunately, this is what a lot of successful online businesses look like, especially in the beginning when you’re just finding your legs. When you’re hustling to bring in clients and have a steady workflow, create and publish content so you stay top of mind, serve those clients and deliver what you promised you would, managing the money you make seems trivial compared to all the work it takes to bring it in. On top of your business work, you’ve get household chores to complete, meals to prepare, kids and family to tend to. Once the money is ‘there’, it simply isn’t as ‘important’ as everything else. It’s not a truth we want to admit to, but it’s true for most of us nevertheless. 

Happily, that also means that if you’re in that situation you’re not alone. Because we as womepreneurs are our own bosses and because most of us work primarily at home, most of the time we have to hold ourselves accountable. Because of that, it’s really easy to let things like managing money fall between the cracks in favor of other more ‘urgent’ tasks that crop up and distract us from being productive and organized.  

And it all has a horrible stagnating effect on our businesses. 

Fortunately, moving forward and setting up systems to handle your money is easy! Let’s split the wide issue of money management into two areas: Money Coming In and Money Going Out. 

Money Coming In 

Let’s start with your customers and those overdue bills. If you don’t already have an online automated billing app, look at something like Wave or Freshbooks or Harvest. You want to find a program that can handle timekeeping and invoicing in very simple steps as well as expense tracking and project management so you can stay on top of your tasks and stay on track with client work. To make sure you take care of billing, set aside a single day for sending out invoices, and keep it free of all other appointments and obligations. As time passes and you become more consistent, you can delegate a few hours on that day, as opposed to the entire day, as needed. 

Whatever app you choose, when you are ready to do your billing, log in and generate your invoices. You will need to enter in the hours you worked for each client job. Once done, sending those invoices will be quick work. 

Money Going Out 

When you’re ready to tackle your expenses, take some time to make a list of your outgoing payments. You want to be sure you know what you are spending money on and that you are not paying for something that you no longer need or use. 

You want to use a single system to limit confusion and oversight, especially if you have payments going out of more than one source or account. You want to make sure whatever you use has a reporting feature, and will allow you to export your statements at the end of the month. If you’re not able to do so yet, make a habit of bundling those exported monthly reports along with your sales reports and any receipts you have to send to your accountant. This will make it easier for you to prepare for tax season! 

Whether you do your own taxes or use a service like HR Block or your own accountant, you want to make sure that whatever tools or apps you choose to use will ‘converse’ or interface with each other easily and also make it easy for you to hand the information over to someone else.  

Honestly, putting these systems in place in your business can save you hours every month trying to make heads or tails of everything on top of everything else you have going on. Perhaps a bigger benefit or reason to implement this type of system is the fact that dealing with your money will finally become something to complete with ease, if not something to look forward to. When you know that your money is taken care of, that you have a system that can handle the volume and the frequency of the income you want to receive, you have more boldness and excitement to go forward and bring that income in, and that’s SASSy. 

Sign up for the FREE SASSy Sales Now: 6 Steps to Make Money on Autopilot with Easy, Streamlined Systems today!


5 Day SASSy Life and Business Vision Board Challenge

If you’re like me, the term ‘business plan’ brings to mind pages and pages of boring text, endless graphs and charts and mind-numbing statistics. Everyone said it’s important and you’re dreading the day that someone asks you for one or worse, you realize you need a loan from the bank and have to face it again.  It could be the single most boring thing on the planet, and if you’re like me you either skipped that torture entirely or have a half-finished document saved in an unnamed folder on your hard drive you try to ignore so you won’t feel guilty about it.

While I can’t guarantee you won’t ever have to someday face that dreaded business plan (or at least hire someone to face it for you) I can cheerfully tell you that there is an alternative that is just as, if not more, effective as a stiff, traditional business plan, and about twenty times more fun.

The SASSy Business Plan 

How much more motivated would you be on a daily basis if you had a bright, colorful business plan sitting on a wall in your home office or kitchen full of all the things that make you excited to get to work? What would that kind of drive do to your business?

The bright, motivational business plan I’m talking about is what is commonly referred to as a vision board. You collect and arrange images that represent what you want to achieve in your life and business and place it somewhere you can always see it. It will act as a constant reminder of what you need to do in order to see your dreams fulfilled. You can place quotes and aspirations that speak to you on it and instead of having to go on a hunt through google when you’re in a rough patch, you can see the quotes while you work and use them to push you further.

Maybe you want to spend more time with your kids or take your spouse on another honeymoon. Maybe you want to finally hit the six-figure mark in your business or sell out a conference room for an event. Maybe you want to stop paying rent and move to a house in the suburbs without a mortgage. You wouldn’t find any of these things on a traditional business plan, true, but the fact is you’re not a traditional business. Because they speak to you and are a part of where you want to go in life, they are things you need to focus on to help you achieve them.

Focusing on your end goal is critical to long-term success and achieving that end goal. As humans, we have to be reminded of why we’re doing what we’re doing, and a vision board is a perfect, personal reminder.

Why SASSy Vision Boards Work

Traditional business plans are all about money. How much you need, how much you’re going to spend, how much you’re going to make, what you’re going to do with the rest. As womenpreneurs we have money needs, but we’re not driven by money. We’re driven by security, yes, but not money. We’re driven by the desire to give our kids a better life than we had, yes, but not money by itself. We have needs that need to be fulfilled by the money we want to make, yes, but when we focus more on the money than the dream we become disconnected and our businesses become a second job that’s more stressful than the one we walked away from.

SASSy Vision boards work because they put the focus back on the dream and allow you to see the steps to get there. Focusing on the dream allows you to focus on the things you enjoy, which may seem unrealistic and woo-woo at first because we were raised with the idea that making money could not be fun. That’s simply not true.

Focusing on the things you enjoy causes you to be more productive. Some of the most successful people in the world have uses SASSy vision boards to get clear on what they wanted and chart the steps to get there. That’s exactly why these kinds of vision boards work.

SASSy vision boards are Strategic, Actionable, Signature and Systematic. They’re more than a bunch of pictures glued to cardboard. They are crafted strategically, outline actionable, progressive steps that are unique to you and show you the systems needed to achieve your goals. The images that represent what you want are placed and arranged in a manner that outlines a path for you to take and places your ultimate goal at the forefront to keep you grounded and focused on what you want to achieve.

SASSy vision boards work because they give your brain the two things it needs to guide you toward success: images and a map.

Those images keep your mind aware of what you’re working on and why and help to draw connections between where you are now and your next steps, which can be a motivator more powerful than 24 full hours of motivational videos on Youtube.

Sure, no banker is going to accept your vision board as a viable business plan, but that’s their loss. When it comes to getting clear on what you really want, charting the course to get there and getting excited about your business again, you can’t go wrong with a SASSy vision board. If your banker knew about them, he’d agree.

Sign up for the FREE SASSy Life/Business Vision Board Workshop today!

Puzzle Building and Womenpreneurship. . .

“Life isn’t about finding pieces of a puzzle. It’s about creating and putting those exceptional pieces together.”
-Glen Van Dekken

Sunday’s are the days I look for inspiring quotes or statements to start my work week. I use them as motivators. So I decide to check out my Instagram peeps to see if something would speak to me.

As soon as I clicked on the app I hit the jackpot. The quote I found spoke to my life and business. It was written by a childhood friend and neighbor of mine, Zoe Brown, creative blogger at whose mission is to motivate women to make their brilliant ideas blossom.

In her article, Jigsaw Puzzles and the Power of Random Thoughts, Zoe shared three types of puzzle builders in the world:

  • Exact match types use the box cover as a guide to piece together a puzzle. They usually sort by color or patterns to determine the different sections of the puzzle.
  • Random types piece together puzzles without any strategy. It’s trial and error with them.
  • Border types piece together corners and edges first before tackling the inside area. When it comes to organizing, there’s an OCD like quality about them.

This had me thinking about how I approach my business and family life. As a young child, I grew up with parents who were business owners which sparked the entrepreneur bug in me. My dad was very strategic in the moves he made when it came to building his businesses and although we sometimes didn’t understand why or how he was able to maintain them for almost 40 years, somehow it always worked out because he built his structure and filled the inside in as he went along.

As a previous Single Mompreneur, Divorced Mompreneur and now Wifepreneur, I get it. . . I get that there has to be some sort of method to the madness (foundation/structure) and that having a plan/strategy will help you tackle those (the inside heart of the matter area’s) critical areas in your life and business.

“I start building the frame first because it’s easier to fill in the inside once there’s a structure.”
-Zoe Brown

To read Zoe Brown’s article in its entirety click this link: Jigsaw Puzzles and the Power of Random Thoughts.

Share your thoughts on this article with Zoe in her Facebook group: GoneGirlGo 6 to 11 Network. I’ll be sharing my thoughts.

Thanks Zoe for sharing this with us.


Are you a member of my Facebook Community?
I’m super excited to announce a new addition to my growing business community, the Get Your SASS On™ – Strategic + Action + Signature + Systems= SASS Facebook Group!

Unlike a blog or even email, where the conversation is pretty much one way, a Facebook Group will allow you to stay in closer contact with other womenpreneurs.  Join the Get Your SASS On™ today!

We’re already having some fantastic conversations.

Picture source: Zoe Brown
Excerpts from: Gone Girl Go Blog